Remember the good old days when posting a piece of paper saying “Help Wanted” or “Job Available” would get you some good leads? Well, that’s no longer the case.
Yes, we have gone online! But finding the right employees for your business is ever getting challenging.
The roofing industry is no exception. For many contractors, learning how to find employees for roofing business operations has become one of the biggest growth challenges. The roofing industry demands a range of skills, from physical labor to technical expertise, and finding individuals who are not only capable but also reliable and motivated can be challenging.
The construction industry in the USA is seeing a significant shortage of proficient workers. Hence, Roofing businesses also part of the construction industry, face the same challenges of hiring employees.
So, we have identified some hiring strategies that could help you find the right employees for your roofing business.
But before that let’s look at the different job roles you hire for your roofing business.
Types Of Jobs In The Roofing Industry
1. Roofers
Roofers are the backbone of the roofing industry. They are responsible for installing, repairing, and maintaining roofs. This job is physically demanding and needs a good understanding of roofing materials and techniques.
2. Roofing Foremen
Roofing foremen supervise roofers’ work. They need strong leadership skills, a good understanding of roofing processes, and the ability to troubleshoot and solve problems on-site.
3. Estimators
Estimators are responsible for calculating the cost of roofing projects. They should be well-versed with materials, procurement processes, labor costs, and project timelines. Attention to detail and strong mathematical skills are essential for this role.
4. Sales Representatives
Sales representatives in the roofing industry are responsible for generating leads, closing sales, and maintaining customer relationships. They need excellent communication skills, a good understanding of roofing products, and the ability to persuade and negotiate.
5. Project Managers
Project managers oversee the entire roofing project, from planning to completion. They coordinate with clients, manage budgets, and ensure that the project is delivered on time. Strong organizational skills, the ability to multitask, and experience in project management are crucial for this role.
Where To Find Employees For Roofing Business
Finding qualified employees for your roofing company would be difficult, but you can get creative. Use unusual methods to find them. However, you could start with the standard options such as job boards.
1. Job Boards and Online Platforms
Many roofing businesses have found good candidates by posting jobs on online job boards like Indeed, Glassdoor, and LinkedIn. These platforms allow you to post job openings and reach a large audience of job seekers. Modern recruiting software like CVViZ automatically posts jobs to these and other platforms in a single click. CVViZ has helped many roofing companies find candidates by posting jobs to multiple job boards at the click of a button.
2. Industry-Specific Job Boards
Industry-specific job boards also cater to the construction and roofing industries. Websites like ConstructionJobs.com can help you find candidates with the specific skills and experience you need.
3. Trade Schools and Apprenticeship Programs
Partnering with trade schools and apprenticeship programs can be an excellent way to find skilled workers. These institutions often have job placement services and can connect you with graduates with the training and certifications required for roofing jobs.
You could also look for speaking opportunities at local high schools as it will help you engage with students and guide them on careers in the roofing industry.
4. Employee Referrals
Employee referral programs are always seen as the best way to get relevant employees who would stay with your company longer. Your current employees can refer friends, family members, or acquaintances who might be a good fit for your business. Offering incentives for successful referrals can encourage participation in the program.
5. Social Media
Social media platforms like Facebook, Instagram, and Twitter can also be valuable tools for recruiting. Posting job openings on your company’s social media pages and in relevant groups can help you reach a wider audience.
You may also want to explore various Facebook groups that are meant for recruitment. This will help you spread the word to a specific audience.
6. Recruitment Agencies
Working with recruitment agencies that specialize in the construction and roofing industries can save time and effort. These agencies have access to a pool of qualified candidates and can help match you with the right employees for your needs.
7. Local Community and Networking Events
Participating in local community events and networking with other businesses can also help you find potential employees. Building relationships within your community can lead to word-of-mouth referrals and connections with job seekers.
8. Women In Roofing Industry
The roofing industry is seen as a men-dominated industry. However, women are increasingly taking up roles in this industry. In 2016, National Committee of Women in Roofing (NWIR) was founded to support, educate, and advance women in the roofing industry. Today, many organizations and communities actively promote diversity and inclusion in roofing and construction.
How to Attract the Right Employees for Your Roofing Business
Finding candidates is only the first step. To consistently hire skilled roofers, foremen, and managers, you also need to position your company as a great place to work.
Successful roofing businesses focus on three core areas: fair compensation, strong work culture, and a professional hiring process.
1. Offer Competitive Pay and Benefits
The demand for skilled roofing professionals remains high. Most experienced workers compare multiple offers before deciding.
To stay competitive, consider offering:
- Clear and fair wage structures
- Overtime and performance incentives
- Health and safety coverage
- Paid leave
- Long-term growth opportunities
Even small improvements in compensation can make your company more attractive.
2. Focus on Safety and Work Conditions in Roofing Jobs
Roofing is physically demanding and carries safety risks. Workers prefer employers who prioritize their well-being.
Make sure you emphasize:
- Regular safety training
- Quality protective equipment
- Compliance with regulations
- Well-maintained tools
A strong safety culture builds trust and improves retention.
3. Build a Strong Employer Brand
Before applying, most candidates research companies online.
You can strengthen your employer brand by:
- Sharing team achievements
- Highlighting completed projects
- Posting employee stories
- Maintaining active social profiles
A professional online presence increases application quality.
4. Provide Training and Career Growth
Many roofing professionals look for long-term careers, not temporary jobs.
Offering skill development, certifications, and leadership opportunities helps attract motivated candidates and reduces turnover.
How to Hire for Roofing Business the Right Way
As applications increase, having a structured hiring process becomes essential.
Without a system, resumes get scattered across emails, job portals, and referrals—leading to delays and missed opportunities.
1. Write Clear Job Descriptions
Good job descriptions filter out unqualified applicants and attract serious candidates.
Always include:
- Responsibilities
- Required experience
- Physical requirements
- Schedule
- Compensation range
- Location
Well-written listings save time during screening.
2. Centralize Your Hiring Process
Managing candidates manually becomes difficult as your business grows.
Using a centralized hiring system allows you to:
- Track all applications in one place
- Monitor hiring stages
- Share feedback internally
- Avoid duplicate efforts
Many roofing companies now use modern Applicant Tracking System like CVViZ to simplify this process. CVViZ is recognized as one of the best ATS for small businesses.
3. Screen Candidates Efficiently
Manual resume screening takes time and often leads to inconsistency.
Using automation and structured filters helps you:
- Identify relevant experience faster
- Prioritize strong profiles
- Reduce hiring delays
- Improve decision quality
This becomes especially valuable during peak seasons.
4. Conduct Structured Interviews
A consistent interview format improves hiring accuracy.
Focus on:
- Technical knowledge
- Safety awareness
- Reliability
- Teamwork
- Problem-solving skills
Documenting interview feedback helps avoid biased decisions.
5. Verify References Properly
Reference checks provide insight into work ethic and reliability.
Always speak with previous employers before finalizing offers.
Retaining Employees in Your Roofing Business
Hiring skilled professionals is costly. Retaining them protects your investment.
1. Recognize Good Performance
Recognition motivates employees and strengthens loyalty.
Simple practices like bonuses, promotions, or public appreciation make a big difference.
2. Encourage Open Communication
Employees who feel heard are more engaged.
Regular feedback sessions and clear communication reduce misunderstandings and conflict.
3. Promote Work-Life Balance
Long hours and heavy workloads lead to burnout.
Efficient workforce planning helps maintain productivity without overworking teams.
4. Build a Positive Culture
A respectful and supportive environment naturally attracts better candidates.
Strong cultures generate referrals and long-term stability.
Common Hiring Mistakes to Avoid
Avoiding these mistakes can improve hiring outcomes.
1. Relying on Limited Hiring Channels
Using only referrals or one job board restricts your talent pool. A multi-channel approach works better.
2. Delayed Communication
Slow responses often result in losing good candidates to competitors.
3. Unclear Expectations
Vague pay structures and unclear roles lead to dissatisfaction and turnover.
4. Skipping Training
Lack of proper training affects safety, quality, and morale.
Final Thoughts
Hiring for a roofing business is more competitive than ever. Skilled workers expect professionalism, safety, and long-term opportunities.
By using multiple recruitment channels, maintaining strong work standards, and adopting structured hiring practices, roofing companies can consistently build reliable teams.
Following these strategies makes it easier to hire for roofing business growth and stability.
Many growing roofing businesses now support these efforts with modern recruitment software like CVViZ to simplify hiring and reduce administrative workload.
The right people are your strongest asset. When you invest in better hiring, you invest in long-term business success.
