“Alexa, find me a job,” I call out.
“7 openings are matching your profile,” responds a familiar voice.
“Send in my resume to all of them,” I say
“Done,” says Alexa.
If this seems strange to you, you probably are not a Gen-Z.
Generation Z or Gen-Z for short are the demographic groups succeeding millennials. Born between 1997 and 2012, Gen-Z is the latest generation to enter the workforce. According to a report by Inc.com, Gen-Z makes up 24% of the global workforce.
Hiring Gen-Z Using Smart Recruiting Technology And Creative Practices
An article by CSP.edu states that nearly 60 million Gen-Z individuals will be looking for jobs in the next decade.
Born in the era of the internet and smartphones, Gen- Z is the digital generation. Technology is no longer a luxury. It is now the way of life.
Top companies are using creative and innovative recruiting solutions to attract and hire top talent.
Here, we have listed some great ways to attract and hire the largest generation of workers of the next decade using smart recruitment methods.
Integrating Voice Assistants Into The Recruitment Process
The introduction of Amazon’s Alexa, Apple’s Siri, Google’s assistant, or Microsoft’s Cortana has been revolutionary.
More and more people are using voice-based applications to complete trivial tasks. For example, “Hey Siri, When is my next meeting?”
The optimization of content keeping voice technology at the core will be crucial for recruiting Gen-Z.
For example, McDonald’s, the global fast-food giant, is now working with Alexa. Alexa assists individuals with the initial stages of recruitment. Interested candidates have the option to activate a voice-based application by saying the phrase “Alexa, help me find a job at McDonald’s,” which directed the candidate further.
Strengthening The Company’s Social Media Presence On Instagram
Instagram is a social networking site mainly focusing on pictures and videos, owned by Facebook. Instagram is one of the fastest-growing social media applications.
Visual aesthetics play a prominent role in the establishment of a brand’s digital presence. 67% of Instagram users in the US are 18-29 years old. Therefore, companies should use their Instagram page to attract the younger crowd, especially Gen-Z.
Creating trendy hashtags plays a vital role in strengthing the social media presence of a company. General Electric launched a campaign by the name Instawalk. They also used innovative hashtags #GEInstaWalk and #GEInspiredMe that went viral.
Tiktok As Employer Branding Tool
TikTok is a video-sharing social networking site available in over 40 languages. For the generation with an attention span of 8 seconds, TikTok is the perfect app for Gen-Zers!
Ralph Lauren was the first luxury brand to use Tiktok. They started a hashtag called #WinningRL, on account of the U.S. Open. This hashtag produced 734 million views. This strategy was implemented to influence the next generation of consumers.
Similarly, brands like Guess(#InMyDenim challenge) and Macy’s(#AllBrandNew) launched major campaigns on TikTok.
TikTok has the potential to be the next big sourcing platform. Therefore, the right time to create a buzz and gather a niche on TikTok is now.
Launching Recruitment Campaigns On Snapchat
Snapchat is a multimedia application with the option of messaging. First introduced in the year 2011, Snapchat is the most popular application among young adults.
The most prominent feature of this application is visual media that is viewable for a short time. This feature is called a “story”.
To attract Gen-Zers, recruiters have to push beyond posting a picture on their socials.
So, DDB Oslo did just that. They launched a recruiting campaign on Snanchap called The Snapchat pitch. The campaign had a simple motto. Great ideas can be explained in a minute. This campaign was launched to find the best candidates with the most innovative concepts.
Likewise, McDonald’s launched a Snapchat recruitment drive called Snaplications. This campaign focuses on current employees sharing their best experiences along with a link directed to McDonald’s career page. Above all, this campaign upgraded recruitment marketing in under 10 seconds.
In conclusion
At the face value, social media platforms like Instagram, TikTok, Snapchats wouldn’t look like hiring platforms. But these are the platforms where your next generation hire is spending time. When you think of recruitment as a marketing function these platforms look even more important.
The way we consume content is changing rapidly.
Recruitment is evolving. Recruiters must embrace these changes using the right technology. The modern era of the workforce is about recruiting the next generation.
More than 74% of Gen Z says they spend their free time online. Therefore, Social media is a great place to attract passive talent.
According to recruitment statistics 2019, 67% of candidates visit the company website before they apply for a job.
Gen-Z wants a story. Companies have to create an experience rather than a job. Hence, brands focusing on recruiting Gen-Z should go beyond traditional techniques.
