“If candidate sourcing is a marketing job then job description is your sales pitch!”
Often job description is the most ignored piece in the recruitment process. Many hiring managers or recruiters might just write one liner job description or they would simply copy one from their archives.
In this digital age, one must understand that most of their potential recruits would visit them digitally. Recruitment emails are dead. And let’s be honest that you are not going to get to talk to all the candidates. Hence, it is important that when potential candidates read the job descriptions on company career page, they get every detail.
So how do you convert a visitor to your career page into a potential qualified lead?
Use Job Title That also Reflects Nature of Job
Job Title in a job description is the first thing that catches attention. A good job title is more than a title. e.g. it reveals
- The Nature of the job
- Help understands rank or position in the organization
- It is generic and equally accepted title
In 2000’s titles like software engineer, computer engineer were commonly used. However, today these are not so commonly used. Now a days job titles are like Python Developer, Scala Developer, etc. As you may have observed, it clearly tells the nature of the job, most important skill required for the job. Job description with right job title will attract right candidates.
No Jargons, No Cliches and No Buzzwords.
“We are hiring Linux Gurus”. ” Python rockstars”. “We work with the best”.
Well it doesn’t work. Drop it. For starter, no one is searching for”Python Ninja Jobs”. Simple is better. When candidates are searching for jobs they would be searching for python developer jobs or python full stack or python backend developer jobs. Use titles, keywords or phrases that candidates are searching for. You can use various tools such as Indeed’s job trends analyzer to know how keywords you are using are trending.
“You will be working with the best in the industry” – is a cliche. Instead try something that is interesting and appealing, like “work with with MIT, Harvard, Apple, Google alumni”
What exactly will they be working on
This section of the job description should help candidate visualize their day at the work. It should tell candidate what exactly is expected of them. Instead of using long, generic sentences, use short sentences. e.g. short description for marketing communication professional –
Looking for a marketing communication professional who would help lay out marketing campaign
A marketing professional who is responsible for
- Brand Management
- Product Launch
- Content writing and management
- work with digital agencies and sales design team to create campaigns
Skills, Qualification & Experience
Mandatory skills or must have or good to have skills is probably the most important differentiator in the job description. You must include all the skills that you are looking for. Make sure you also classify them into mandatory and desired categories. Do not squeeze skills into job details or any other section. It must be a separate section.
You must mention qualification in the job description.
If you are looking for candidate with certain years of experience then do mention that on the job description. Some cultures do not encourage writing years of experience required in the job description. This can be considered as discrimination. But, if you have no reservations about putting it then you must mention it in the job description.
Qualification, years of experience such criteria help define job in a clear way.
There Are No Super-humans
We have seen job descriptions that are clearly not function of single employee. It can put off a potential candidate. It rather suggests that your organization does not understand the role well.
This generally happens with completely new kind of role. When you are not clear about the role then you should talk to professionals outside. Seek guidance. Do more research to understand the exact nature of the job.
This is a great opportunity to tell story about your organization. You can include video testimonials of your organization. Write about your companies future goals. Describe why candidate should join your company!
Emphasize on unique things about your company. Flexible work hours! Dynamic work places! Day – Care facilities. Remember to leave a lasting impression on your potential future employees.
Job description is your opportunity to engage with potential candidates. Therefore you would want to make right impression. A good job description makes sure that more number of qualified candidates apply for the job. Complement it with recruitment tech such as smart recruitment software or smart ATS or AI resume screening tools to make your life easy.