Recruitment Statistics 2024 (Updated) : Recruiting Trends and Insights
Do you know if the hiring strategies of your organization are in line with the global recruiting trends? Are you really publishing your jobs where candidates are looking for? Do you know how candidates evaluate a company brand before they apply? Why do you think you are missing qualified candidates? If many questions like these play on your mind, then you must look at the recruitment statistics 2024.
So, why these recruiting stats are so important? In three simple words, “Data Never Lie!”.
Recruiting statistics 2024 reveals some amazing recruitment trends that may force you to rethink your hiring strategies. Or it may help you build one!
Key Aspects of Recruitment Statistics
While we were researching and compiling recent trends in recruitment, we focused on following aspects of recruiting
Social Media Recruiting Statistics
How social media playing role in candidate sourcing and employer branding?
Candidate Experience Statistics
Why a bad or good candidate experience plays a crucial role in candidate sourcing?
Company Culture Statistics
What all important aspects of a company culture that play on candidates’ minds before they consider a job?
Diversity and Inclusion Statistics
How companies are focusing on building a diverse workforce? Are companies with a diverse workforce have performed better?
Recruitment Challenges Statistics
Recruiters face a lot of challenges while hiring talent. We will focus on top challenges like candidate sourcing, lack of talent, etc.
Job Search Statistics 2024
If you are a talent acquisition professional then you must know how to attract the right talent. As a recruiter, you must know how to reach job seekers. You would want to know where the job seekers are searching for jobs so that when they are searching for jobs you can present them with the best opportunities.
Are job seekers using Google, job boards or company career pages to search for various job opportunities? Are they using mobile phones or desktops? Do they rely on social media to research companies? There are many such factors related to candidate sourcing that play a crucial role in attracting top talent.
Below are some key job search statistics that will reveal how job seekers go about searching for jobs.
Job Search Using Web Search
- About 70% of candidates use Google to search for jobs and research potential employers. As Google For Jobs has made it simpler for candidates to search for jobs, more and more job seekers are using Google for searching and applying for jobs.
- As per iCIMS reports, 83% of millennials, 68% of Gen-Xers and 53% of Boomers use Google during their job search. You can expect these numbers to go high with Gen-Z joining the workforce.
Tip - Learn how to post jobs on Google For Jobs
- 53% of job seekers look for company information on job search websites, such as Glassdoor. They also hear about companies through
- word of mouth (43%), professional networking sites (35%), and social media or personal networking (32% each).
- 89% of job seekers agree that an employer’s career website is important for finding key information.
- 67% of candidates visit the company website before they apply for a job.
Candidates are using mobile phones for searching and applying to jobs. However many companies still do not have an online job application process that is compatible with mobile devices.
Mobile Is The Future
- As per Glassdoor reports, more than half of its users are looking for jobs on their mobile phones.
- 35% of candidates say they prefer using mobile phones for applying to jobs.
- Mobile job applicants aren’t just Gen-Z. 55% of people ages 35 to 44 used mobile devices to apply to jobs, compared to 44% of both 18- to 24-year olds and those 65 and older.
- Women (52%) use mobile devices for applying to jobs.
- Salaries (67%) and Benefits (63%) are the two most sought after pieces of information in a job posting.
- On average, 55% of the candidates believe it should take less than two weeks from the first interview to a job offer.
- 67% of job seekers try to find information about salaries when researching a company or looking at job ads.
- 25% of employees in the US were not looking for a job when they found their current job.
With the majority of candidates performing web searches to find job openings, SEO – search engine optimization for recruiting is an important priority for all employers.
Key Takeaway
- Job seekers are using Google for job search. Hence, make sure jobs from your company get listed on Google search.
- Candidates use the company’s website to learn more about the company.
- Candidates prefer using mobile devices for applying to jobs.
Social Media Recruiting Statistics 2024
Who isn’t using social media today? Probably 80% of the workforce today is on one or the other social media platform.
According to LinkedIn, 70% of the workforce is passive talent. Meaning they may not be actively looking for a job but they are open to new job opportunities.
If we relate the above two stats together, social media naturally becomes the natural platform for employer branding and talent acquisition.
Below are some social media recruiting statistics that will show how candidates are using social media and how it could help companies attract passive talent.
- 84% of companies are using social media for recruiting purposes. Recruiting passive candidates is the top reason why organizations are using social media.
- 55% of job seekers say they use social media and professional networks during the job search.
- 73% of millennials found their current roles through social media.
- According to 47% of recruiters, social media helps a great deal in employer branding.
- 21% of recruiters find that investing in a company career website grows the company’s brand.
- 12% of recruiters attribute the growth to marketing and advertising.
Tip - Learn How to source passive candidates
- 71% of recruiters said social media recruiting helped in reducing time-to-fill for non-management, salaried positions.
- 68% of millennials visit social media pages of a company to evaluate the employer’s brand.
- 41% of candidates want to see employee testimonials when researching companies in their job search.
Key Takeaway
- Social media is a great place to attract top talent especially passive talent.
- Social media platforms are the best tools for employer branding.
Candidate Experience Statistics 2024
Candidate experience is extremely critical throughout the hiring process.
You could literally lose a candidate forever because of the poor candidate experience. It also affects your employer brand negatively.
The candidate experience is a continuous effort. A great candidate experience means clear communication, an easy and efficient job application process, and effective employer branding.
Below are some candidate experience statistics. It shows what causes a negative candidate experience and what are the implications of it.
- 67% of America’s workforce agrees that the experience during the application, interview or offer process would make or break their decision on whether to take a job.
- 78% of candidates agree that the experience of the company’s career portal is important while taking the decision to apply.
- Only 9% of organisations employ chatbots on their recruitment websites.
- Job searchers spend up to 37% more time on career sites that include video testimonials, and applications increase by up to 34% when job listings include video testimonials.
- 74% of organisations have videos on their job websites. The majority of the videos featured new employees or interns discussing career opportunities within the organisation.
- Applying for a job takes an average of 6 minutes.
- After opening a website, it took 5.5 clicks to find a sales position.
- Applying for a sales job took an average of 27 clicks, down from 41 two years ago.
- 88 percent of email responses to job applications were received from a generic email address.
“ From the candidate’s perspective, the most frustrating part of the candidate experience can be the lack of meaningful communication or feedback to their application or resume.”
- Today, filling up a job application takes longer on a mobile phone, 10.5 minutes compared to just 5.9 minutes on a desktop.
- The job application completion rate is much lower on mobile devices (22%) compared to desktops (47%).
Tip: More on why company career website is more important than ever!
- 59% of job seekers have abandoned an online application because there were issues or bugs in the job application process.
- 68% of applicants who have abandoned a job application because the application process was lengthy.
- Making an online job application process simpler by 10% can cause a 2.3% and 1.5% increase in job applications from mobile devices and desktop users respectively.
Communication is the Key to Positive Candidate Experience
- The top 3 aspects that contribute to a positive experience are
- clear and regular communication (58%)
- clear expectations (53%)
- feedback regarding rejection (51%)
- 67% of America’s workforce agrees that the experience during the application, interview or offer process would make or break their decision on whether to take a job.
- 78% of candidates agree that the experience of the company’s career portal is important while taking the decision to apply.
“ From the candidate’s perspective, the most frustrating part of the candidate experience can be the lack of meaningful communication or feedback to their application or resume.”
- Top 4 reasons for negative candidate experience are
- Lack of information about pay and benefits (50%)
- Interview schedule changes (50%) during the interview process according to job seekers
- Untimely responses (47%)
- Lack of information about job responsibilities (46%)
- 31% of candidates expect personalized messages about job opportunities from employers rather than cold emails or messages.
- 69% of job seekers who had a negative candidate experience will rarely or never apply again.
Key Takeaway
- The online recruitment process is the key to a positive candidate experience.
- The future is mobile devices. However, most companies still don’t have an online job application process that works efficiently with mobile devices.
- Lack of communication, poor information, and poor employer branding are the main reasons for negative candidate experience.
Company Culture Statistics 2024
Company culture not only decides if you can retain your existing employees but also decides how you influence potential candidates to join your organization.
Various social platforms, professional networks have made information easily available to everyone. For example, there are reviews about organizations on various platforms. Salary trends in your organization are also discussed in public forums. Such information certainly reflects on the culture of your organization. These aspects of a company culture play an important role in influencing candidates’ decision whether to apply or to join an organization.
We will look into a few key aspects of a company culture that are important for both, attracting new talent and retaining them. Also, we will look at what companies expect from their employees.
- 77% of job seekers consider a company’s culture before applying for a job.
- The 4 key trends that are important for a workplace and for recruiting are
- Soft Skills
- Work Flexibility
- nti-harassment
- Pay Transparency
Work Flexibility
- 31% of LinkedIn members say flexible work arrangements are very important when considering a job. Among them, 36% of women and 29% of men believe work flexibility is important to factor when considering a job.
- Job posts on LinkedIn that mention work flexibility have increased by 83% since 2019.
- Employees who are satisfied with their employer's time and location flexibility are 2.6 times more likely to report happiness and 2.1 times more likely to promote the company to others.
- The software and IT industry lead the trend when it comes to remote work. 96% of reported companies are allowing it in some capacity.
- In one study, employees working from home shown an increase in productivity by 13%.
- Work-life balance is the top priority for 63% of working professionals when looking for a new job, followed by compensation and benefits (60%), and colleagues and culture (40%).
Soft Skills
- 80% of reported senior leaders say soft skills are increasingly important to a company’s success.
Transparency
" Transparency isn’t the goal. The goal is paying everyone fairly, and transparency forces us to do that."
- Currently, 27% of talent professionals on LinkedIn say their company is transparent about pay. Of that 27 %,
- 67% share salary ranges with candidates during the hiring process
- 59% share salary ranges with their employees for different roles
- 48% share salary ranges publicly in job posts.
- According to Glassdoor reported data, 22% of respondents consider company culture and values is the primary reason for employee satisfaction. The senior leadership is the next factor – 21%.
- As per CareerBuilder, the top two reasons why candidates left their last jobs are
- Low Compensation or lack of benefits (15%)
- Poor Company Culture (10%)
Key Takeaway
- Company culture not only contributes to employee retention but it is also an important factor for candidate hiring.
- Work flexibility, pay transparency and anti-harassment are the key factors for job seekers.
- Companies are giving a lot of importance to soft skills.
Diversity and Inclusion Statistics 2024
Diversity and inclusion (D&I) have become an important aspect of hiring as it addresses equal opportunity for everyone. Also, it is observed that companies with a diverse workforce are performing better. A lot of companies pay special attention to diversity and inclusion hiring strategies. Hence, we also wanted to give special attention to D&I numbers in our recruitment statistics 2024 report.
- According to Glassdoor, in one year, starting August 2018 to August 2019, online job postings for diversity and inclusion jobs increased by 30 percent in the U.S.
- Companies with diverse leadership teams at the top were 33% more likely to experience above-average profitability than companies with diverse workforce only at the bottom level.
- Three top reasons companies focus on a diverse workplace are:
- improve company culture (78%)
- improve company performance (62%)
- better representation for customers (49%). Source: Careerbuilder
- As per the report by the Allegis group, 71.5% of respondents said they either have a strategy for D&I hiring or they have already implemented the strategy. (Allegis Group).
- 58% of respondents in a Glassdoor survey have said that they would not apply to companies where there is a pay gap.
- Younger workers face smaller gender pay gaps. In the U.S., workers ages 18 to 24 years see an adjusted gender pay gap of 1.4%, compared to workers ages 55 to 64 years, who face an adjusted gender pay gap of 12.3%.
Key Takeaway
- Diversity and inclusion are important for a company’s performance.
- More and more candidates prefer companies with diversity and inclusion culture.
Recruitment Challenges Statistics 2024
Recruitment is a tough job. It has many attributes and many pieces that need to go right to hire the top talent.
Here are some quick stats about various recruitment challenges.
- About 73% of employers find it difficult to search for skilled candidates.
- Over 42% of employers think there is a lack of talent in the market.
- More than 70% workforce is a passive talent. It means they can be harder to find if you rely on traditional recruiting practices.
- Top talent goes off the market in 10 days.
- Over 86% of the potential candidates are hired by competitors.
- 21% of the recruiters think that they cannot meet the requirement of the top talent.
- More than 55% of the candidates do not want to apply to the companies if they read a bad review about the company.
- 50% of the candidates have said they do not want to work for a bad employer irrespective of the pay hike.
Key Takeaway
- There is a shortage of skilled talent. Skill training could be a potential solution.
- Poor company reputation hurts recruitment prospects.
Recruitment Trends 2024
We would review recruitment trends for 2024 in detail in a separate article. For now, let’s take a quick glance at the top recruitment trends 2024
Better Candidate Experience
Adoption of modern recruitment technology to improve candidate experience. With every year, more number of job seekers using the web and mobile devices for job search. It also means more number of candidates would be using online job process than traditional methods like sending resumes over email. Hence, companies also want to make sure their jobs get listed as part of the web search. And the job application process is efficient.
Similarly, companies want to use improve their communication with the latest solutions like chatbot.
Company Culture First
Recent research has found that culture at the company is directly linked to company performance, talent attraction, customer satisfaction, innovation, etc. Hence, companies are allocating budgets to focus on improving company culture.
AI in Recruitment
AI will continue to be the focus for this year too. As per Glassdoor, AI has made its entry into many organizations in 2019. Unlike the fear of people losing jobs to AI, it is found to be very helpful. Use of AI recruiting tools for resume screening, interview scheduling is helping hiring teams to simplify their work. As a result, companies will continue to experiment, run pilots and deploy various AI recruiting tools to hire top talent, faster.
Recession
It’s been more than a decade since we have witnessed a recession. It was last seen in 2008 where it hit most parts of the world. If we look at history, we go through recession periods every decade.
Before 2008, the recession that hit us was in 2000.
So, it wouldn’t be wrong to say that there could be a recession around and we should be prepared for it.
What Should Be Your Hiring Strategy For 2024?
If we look at the key takeaways from different recruitment statistics 2024, a few things are very clear. For example, More candidates are using mobile devices for searching and applying for jobs.
Employer branding is more important than ever.
Poor candidate experience can cause you potential hire.
More employers and job seekers value company culture and ethics.
And there are a few more. Looking at various recruitment trends if you want to devise a hiring strategy for 2024, here is a quick guideline.
- Leverage modern recruitment technology to improve candidate experience. Use Applicant Tracking System or AI Recruiting tools to simplify the online job application process.
- Use chatbot or email automation to keep potential candidates informed.
- User personalized communication for reaching out to candidates. Avoid using cold emails.
- Go mobile-first. Make sure your online job application process is mobile device friendly.
- Use SEO, content marketing to make sure jobs at your company are part of web search.
- Make sure Google index your company career page and is in the format that is compatible with Google for job search.
- Use employee testimonial on your company career website. Video testimonials are even better.
- Employer branding is key. Therefore, leverage social media for social outreach. Post jobs on social media. Share various success stories on social media.
- Make arrangements for flexible working. Offer facilities such as work from home or remote work facility.
- Prepare to train your new employees. The skilled landscape is changing rapidly. In a candidate-driven market, finding a candidate with a 100% skill match would be difficult.
Conclusion
Recruitment statistics 2024 and the recruiting trends from the last few years show how mobile devices have become so important. How social media can contribute to social hiring and employer branding. Job seekers are doing extensive research about the company before they consider a job. How bad company reviews can make it very difficult to hire new talent.
Poor candidate experience can cost you a potential candidate, forever.
Well, one of the important reasons we are seeing a continuous change in the recruiting trends is because of the fast-changing technology landscape.
AI is making its way strongly in the HR industry.
There is a new stream of Gen-Z candidates joining the workforce. They are almost always hooked to mobile devices. They also ask questions!
The way people search for a job is changing. Values are changing. People are embracing diversity.
We live in a world of subscriptions. People don’t want to own things. They want to experience new things. Gone are the days where people used to work in one organization for decades.
The gig economy is growing. A number of people who want to work as freelancers are growing.
Companies will need to find ways to gel in with ongoing transformation. They will have to embrace the new culture. They will have to leverage modern recruitment technologies to keep up with the new trends just to stay relevant4
References
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- https://www.glassdoor.com/employers/resources/hr-and-recruiting-stats/
- https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/global-talent-trends-2019.pdfG
- https://www.statista.com/topics/2727/online-recruiting/
- https://www.icims.com/blog/article-top-recruiting-stats-for-2019/
- https://www.careerarc.com/blog/20-mind-blowing-social-recruiting-statistics/
- https://jobbatical.com/resources/hiring-statistics
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- https://everyonesocial.com/blog/social-recruiting-statistics/
- https://www.smallbizgenius.net/by-the-numbers/recruitment-statistics/#gref
- https://business.linkedin.com/talent-solutions/blog/talent-on-tap/2018/linkedins-head-of-recruiting-gives-his-take-on-the-top-hiring-trends-for-2018
- https://www.talentegy.com/hubfs/2019%20CX%20Report/Talentegy-2019%20Candidate%20Experience%20Report.pdf
- https://www.glassdoor.com/research/job-hiring-trends-2020/
- https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/pdf/global_talent_trends_2022.pdf
- https://www.icims.com/2021-candidate-experience-report-emea/
